Increasing monthly recurring income for SaaS businesses: 6 things you can do
Building a successful SaaSbusiness can be incredibly rewarding, but it may seem daunting if you’re a non-technical founder. The good news? Many thriving SaaS companies are led by non-technical entrepreneurs who focus on vision, strategy, and customer needs. This guide will walk you through the essential steps to build a SaaS business without coding experience.
Jun 5, 2025
12 min read
Step 1: Focus on retaining existing customers
Customer retention is the foundation of predictable monthly recurring revenue (MRR).
Loyal users not only stay longer but are more likely to upgrade and refer others.
Improve customer support: Offer fast, helpful, and personal responses to keep users satisfied.
A strong support system increases trust and reduces churn significantly.Onboard effectively: Guide new users to success with tutorials, walkthroughs, and automation.
A smooth onboarding process increases long-term engagement and product usage.Collect feedback: Regularly ask users how you can improve their experience.
Acting on feedback strengthens relationships and shows you care.
Step 2: Increase revenue per customer
Boosting the amount each customer pays is a direct way to grow MRR.
This can be achieved by offering more value and options to upgrade.
"Consistent growth comes from smart strategies that keep your revenue steady month after month."
-Caleb Anderson
Step 3: Optimize acquisition and reduce churn
Getting new users is important, but keeping them is what drives long-term income.
A balanced strategy ensures sustainable MRR growth month after month.
Invest in inbound marketing: Use content, SEO, and social media to attract quality leads.
This brings in users already interested in your solution.Refine your sales funnel: Make the path from signup to paid smooth and fast.
Reduce friction by simplifying processes and highlighting value early.Monitor churn metrics: Track why users cancel and take action quickly.
Lowering churn is one of the most powerful ways to boost MRR over time.
Final thoughts
Growing your monthly recurring income isn’t about chasing quick wins—it's about building sustainable value.
By retaining users, increasing average revenue, and optimizing both acquisition and retention, you can unlock steady and scalable SaaS growth.
